Technology has irrevocably changed the face of business. Everything from advertising to shopping and delivery has been altered forever by relatively recent advancements in technology. No longer do consumers go out to visit their favourite shop. Now, they can buy whatever they like from the comfort of their home with the click of a button.

Customer loyalty is a cornerstone of any successful business. Attracting and selling new customers is undoubtedly vital, but by retaining customers and guaranteeing recurring business, your company can see true long-term, sustained success. Much like all other aspects of business, modern technology has changed customer loyalty. Let’s find out more.

New Customer Incentives

Businesses implement a range of different strategies in an attempt to retain existing customers. In days gone by, this could come in the form of vouchers given to customers after making a purchase in-store. However, as more and more people shift their shopping to online digital platforms, how can businesses reward customers to ensure they return to purchase again?

Thankfully, technology can offer businesses a range of different ways through which they can incentivise customers and encourage them to return. From one-off digital vouchers to B2B loyalty programs, modern tech means it’s now easier than ever to retain your customers.

Increased Engagement

Our lives are increasingly lived through digital devices, be they a phone, tablet, or laptop. Both for our professional and social lives, the internet has become truly indispensable and is now integral to our everyday routines. A result of this increased screen time is that we are now exposed to more media than ever before. As a business owner, you should be aware of the unique engagement opportunities this can offer and take steps to optimise your strategy accordingly.

Not only will you be able to boost awareness of your brand through digital marketing and advertising routes, but you’ll be able to connect with customers remotely on a personal level. Chat features on social media sites are the perfect space for brand interaction, creating an instant connection that leaves customers feeling appreciated and attended to. Engaging with your customers is one of the most effective ways to keep them loyal to your business.

Improve The Customer Experience

It’s impossible to overstate the importance of the customer experience. A good experience will leave a customer feeling happy and will encourage them to return, while a bad experience can put a customer off for life and motivate them to warn others against using your services.

Modern technology means that it’s now easier than ever for brands to monitor and improve the customer experience. Feedback forms and analytics systems can be used to collect both opinions and data regarding the customer experience. This information can then be utilised to improve the customer experience and make your platform a welcoming and inviting space for new and returning customers alike.


Technology continues to improve our lives in innumerable ways. For businesses, technology can be harnessed and used to implement a range of techniques to boost customer loyalty. Use this guide and successfully retain your customers.