Nicada Digital are SEO specialists covering the Gullane, East Lothian area.
The fact that you’ve found Nicada Digital for the google search “SEO Gullane” should be a good indication that we know what we’re doing when it comes to SEO. There are many agencies out there all claiming to be experts, but the simple truth lies on the first-page search results on google – fact!
Before we go too far into what we can do for you, it may be best to explain what exactly SEO is and how it impacts the success of your business.
SEO Campaigns – The Process
When we put together an SEO campaign that’s been tailormade for your business, there is a range of things that we consider. Our SEO strategies are built from the ground up every single time so that your search engine results perform at a rate your business can be proud of.
What is SEO?
SEO stands for search engine optimisation. It is the way in which your website is created to outrank your opponents on search engines like Google.
If your potential clients search for your services on Google, then chances are they’re going to click on the first site that pops up on the results page. You want that first result to be your business. SEO is how you achieve that.
Our Strategies and Why They Work
Our experts utilise leading SEO practices to make sure your SEO strategy is up to date. SEO is a rapidly evolving and changing business. Without performing a regular SEO audit, your website is going to fall behind your competitors.
Our strategies are regularly reevaluated and updated to ensure all the work we do for you is cutting edge. This allows our Gullane SEO agency to stay in front of the SEO curve that other agencies are still trailing behind.
All of our SEO strategies work because they are built specifically for your business. We have universal SEO formulas that we started years ago and have built upon, but the rest of your strategy and SEO plan is going to be custom-made to suit your needs.
We treat your website and strategy like a project, not just an SEO service. Our aim is to create, provide, update, and support your business with our SEO services until you’re leading the charge in your field.
When we’ve built you a custom SEO strategy, that’s not our work done. We’re going to monitor the results of that strategy, cutting out what doesn’t work, and optimising what does. Through the use of constant SEO audit practices, every aspect of your business’s SEO is going to be working in unison to put you ahead of your competitors.
Build Trust with Your Clients Using Good SEO
Gullane SEO agencies are responsible for far more than website optimisation. Good SEO sets a precedent for the quality of your service and makes a strong first impression. Years ago, SEO was simply a way to bring attention to you and to market, which is what SEO agency in Gullane is all about; it’s our job to make sure that first impression is as impactful as possible.
Good SEO is what brings your clients to you in the first place. By being the first website a person sees when they search for a specific type of good or service, you’re immediately establishing yourself as a trustworthy leader in your field.
That’s just the first step in gaining your client’s trust. Once they click on your website, you need to make sure that the quality of the content and design is of professional quality. These two factors combined are going to completely revolutionise your SEO, and we can help make that happen.
Implementing Technical SEO Strategies
Creating a strategy on paper is only the first step. Actually implementing it is an entirely different beast. These SEO tactics can encapsulate every aspect of your website, from the content you post to what server the site is hosted on.
Our Gullane SEO agency has extensive experience in both drawing up and implementing a variety of different SEO strategies that have been proven to generate results.
More importantly, though, you get the final say on what strategies you want to implement for your business. We put forward our plans and recommendations, but those are fully customisable to your liking. It’s your business, after all.
One of the biggest reasons businesses that try independent SEO fail is because they think it’s a one-and-done deal. There’s a misconception that SEO is a set of guidelines that you need to follow consistently. While that’s true to a certain extent, those guidelines are constantly changing. SEO today is not the same as it was years ago.
You should treat your Gullane SEO like a living and breathing beast. Everything from Google updates if you launch a new product changes the way the game needs to be played. If you try to use the same plans and strategies for everything, you’re going to be killing your Gullane SEO plans before you’ve given yourself a fighting chance.
With our agency, that becomes a non-issue. We run a monthly SEO audit on every aspect of your website. These audits give us a deep level of insight into how every single area of your site is performing. We can see where your visitors are coming from, what pages they visit, and why they’re leaving.
By having our experts analyse this data, we’re able to adapt, develop, and upgrade your SEO tactics and strategies to ensure your business continues to outrank the competition.
Tried and Tested Technical SEO Strategies
While every single campaign that our Gullane SEO agency developed is tailormade for your business needs, the tactics and strategies that make up those campaigns have proven themselves through our own brand of trial by fire.
We use search engine optimisation methods that have been proven to work. We don’t get experimental unless you want us to.
By using SEO plans that have a track record of delivering results, we’re able to guarantee your website is going to see a tangible benefit from our SEO services regardless of what industry your business is in.
It doesn’t matter if you want to focus on local SEO for your town or develop an SEO plan that spans the globe. Our SEO agency is there to help you out.
On-Page SEO Techniques That Work
This aspect of your website is a major focus of our SEO services. It includes everything that you can do on your website to help it rank higher in the Google search results, meaning it makes up 99% of your SEO activity.
Our on-page methods have been proven to deliver results time and time again. Our SEO agency team makes use of the most up-to-date SEO optimisation strategies to guarantee that you have an edge over the competition.
If you have any questions about our SEO techniques, feel free to contact us through our phone number or by sending us an email.
Off-Page SEO We Recommend and Implement
Off-Page search engine optimisation refers to everything that is done outside of your website to help attract more visitors to it. While it can be a valuable part of your strategy, it’s also an area that causes a lot of SEO agencies to trip up.
Traditionally, Gullane SEO agencies have been using black hat SEO methods to try and help build client’s websites.
Back hat SEO includes the off-page practice of spamdexing. This is when an SEO agency creates backlinks for your site through the use of websites with no content or relevance to your page. Another type of SEO that falls into this category is keyword stuffing.
Both of these practices are shortcuts for SEO optimisation but actually result in your site being flagged by Google, and as such, you’re not going to appear in the search results at all.
Our SEO Gullane agency doesn’t participate in any of these practices. All of the backlinks that we generate for you are going to be relevant to your business.
Our Most Requested SEO Services
At Nicada SEO Gullane, we offer our clients a wide range of SEO tools and tactics that they can pick and choose from.
Rather than simply asking us to act as a marketing agency for your business, you can have us focus on speaking areas of your SEO so that you can tailor our approach to your website.
Technical SEO is the most technologically intensive approach to your website’s SEO. Search engines today are significantly more complicated than they were years ago, and you need to accommodate that. Rather than simply focusing on optimising the content you’re posting; technical SEO involves aspects of your website, such as:
- Site speed.
- Search engine crawling and interpretation.
- User experience.
Technical search engine optimisation requires an in-depth knowledge of search engine technology, hence why websites reach out to our professional team to manage this aspect of SEO strategy.
SEO Based Content Writing
Content writing is going to make up a large part of most businesses’ SEO campaigns. This involves creating regular content through blog posts that are optimised for your target audience through the use of keyword research.
By creating individual content posts that target specific search terms, you’re able to hone in on the problems that your audience has, positioning your website as the solution.
For example, if you’re selling desks, you might write a blog post about how to reduce back pain at work or how to increase productivity. Both of these are issues that can be solved by purchasing your desk, meaning targeting these search terms is going to help you convert more sales.
When our SEO agency manages your SEO-based content writing, we make sure that all of your posts target strategic phrases guaranteed to increase your conversion rate, helping your businesses make more money in the process.
Link building is one of the most important off-site SEO practices you can focus on for your website. Link building involves generating quality inbound links to your site, letting Google know that it’s a well-known and reputable source for citation. This is how you build up authority.
Other Gullane SEO agencies have a tendency to create poor-quality backlinks that actually cause your website to be delisted from Google. We don’t. Nicada makes sure that every aspect of your SEO campaign is cerebral in its effectiveness.
Mobile SEO refers to how our SEO company optimises your website for mobile devices. Not only are a majority of your visitors going to be using mobile devices, but Google uses a mobile-first philosophy in its indexing, meaning that the SEO performance of your site on mobile dictates how it ranks in the search results.
Your mobile SEO includes everything from content to user interface and web design, making it an extensive but invaluable part of your website’s SEO performance.
A lot of Gullane websites tend to focus on local SEO. This refers to how your website and content is optimised to outrank businesses in your local area. Typically, this is the type of site optimisation that clients with physical premises take advantage of.
If you have a business that only caters to people at your location, then there’s no point in wasting time or money trying to appeal to people all over the world. By focusing on local SEO, you’re targeting customers that are relevant to you with much less competition.
Local SEO offers a lot of businesses the best return on investment, so feel free to get in touch, and we can discuss if this strategy is right for you.
“On-page” refers to 99% of your total white hat SEO practices. On-page, as opposed to off-page, includes any SEO activity you take on your site. Everything from web design to the meta description of your content is on-page optimisation.
As it’s such a comprehensive part of your SEO plan, we tend to recommend this service to all of our SEO company clients. It offers the most comprehensive return on investment and is the best way to get your site to outrank your competition.
Conversion Rate Optimisation
Conversion rate is the percentage rate of visitors on your site that purchase your product or service versus visitors that don’t. In other words, it’s the single most insightful figure to show how effective your SEO strategy is performing.
When we optimise the conversion ratio of your site, we’re helping you develop your sales funnel so that more visitors become paying customers. This can include tightening up what key phrases you’re targeting in your content, as well as creating a dedicated landing page, email listing, and more.
SEO auditing is a comprehensive review of a particular site’s SEO. It allows us to analyse every individual aspect of your website, including:
Our team is able to review the metrics of any post on any of our client sites. We can see how many people have visited it, how they found it, where they went from the page, and how long they spent on it. This allows the team to make sure we only focus on content that delivers results for your websites.
By cutting out the content that doesn’t work and creating more of the content that does, we make sure that every single blog post is optimised to deliver the kind of performance you should come to expect from our expert team.
- Keyword research.
Years ago, keyword research was the be-all and end-all of SEO. That isn’t the case anymore, but it’s still a vital part of your plan that should not be overlooked, and that includes analysing the effectiveness of your research.
One of the biggest SEO mistakes new websites make is competing for hyper-competitive keywords. It’s all well and good targeting phrases with massive search volume numbers; however, if you’re competing with industry juggernauts for those phrases, you’re not going to see any results in the rankings.
When our team audits the keyword performance of your websites, we’re making sure that we only focus on keywords and phrases that have a high search value to low competition ratio.
- Page speed.
Page speed is a relatively new aspect of SEO, but it has quickly become one of the most important. Years ago, people had to wait for minutes for various websites to load, and that was just for text. These days, people expect far better results from their technology.
If your website takes any longer than a few seconds to load, you’re immediately going to lose any potential visitors. People have short attention spans on the internet, meaning you have a limited amount of time to grab their interest. You can’t afford to have that time wasted before your site even loads.
When our team audits your page speed, we make sure that your images and code are optimised for the fastest possible results and make any necessary changes to improve your site’s performance.
- Local SEO.
For a lot of businesses, local SEO is the most important part of their online marketing agenda. Years ago, local marketing was all businesses had to worry about. While physical marketing has given way to a digital era, a lot of the conventions for local performance have remained the same.
Our team is able to see where your visitors are coming from, and as a result, alter your local strategy to make sure you’re reaching the market that you need to.
Establishing backlinks to your website allows Google to recognise it as a valuable and trustworthy source. If other websites are citing pages on your site, that means that you’re delivering information worthy of repeating.
As a result, you’re putting yourself forward as a leader in your field. Out of all the areas of SEO that we audit, this is one of the most important. While a good backlinks program can elevate your SEO to new heights, having bad backlinks is going to completely kill your website’s activity.
When we audit, we can see what backlinks are being pointed towards your website, so we can take any necessary actions to remove bad backlinks that are hurting your site’s performance.
Google uses a mobile-first policy when it indexes websites. As well as that, a large portion of your website’s visitors are going to be using mobile devices.
As such, you need to make sure you’ve optimised your website for performance on mobile. We’re able to check how your site runs on smaller devices, ensuring your business is as accessible to as many different people using different sources as possible.
Metadata is all the information that Google uses to identify what your page is about but that your visitors don’t actually see.
The most prominent example of metadata are tags. Tags allow Google to quickly associate your web page with a specific topic or keyphrase, helping it to display the page on relevant searches.
By auditing your metadata, we ensure that Google has all the information it needs to present your website to people that actually want to see it.
- Technical issues.
There are a plethora of technical issues that can plague your website, a lot of which are out of your control. You might not even realise you have any of these issues until you see your website’s performance drop.
Simple things like a terms of service update or a change to Google’s search algorithm (and other search engine algorithms) can cause your SEO to start malfunctioning.
Alternatively, things like a website hosting poor backlinks back to your site, a virus infection, or even a back-end error on the server that your site is hosted on can result in technical issues.
These problems are hard to both identify and fix. However, our team has extensive experience with optimising websites and resolving issues, so you don’t have anything to worry about.
- GSC and GA (Google Search Console and Google Analytics).
Google Search Console and Google Analytics are two tools provided by Google that allow you to track and monitor your website’s performance on the search engine.
These tools are extremely powerful for SEO auditing. Using them, we’re able to see how your website is ranking in Google’s index, meaning we can base our strategy going forward on the data we get from these sources.
Schema / Structured Information
Your structured data is also sometimes referred to as schema markup. This is a type of code that allows search engines to organise, crawl, and display any content you’re hosting on your site. It’s essentially how your website communicates what your data means to a search engine.
Like technical SEO, this is a technologically intensive form of search engine optimisation that our agency specialises in.
SEO reporting simply refers to how you display and share the results of your SEO endeavours. As an agency, we run regular SEO reports for our clients so they can see that they are getting an active return on investment for their site.
SEO reports contain information like keyword rankings, visitor numbers, conversion metrics, and more.
By offering the clients of our SEO company a method to easily view and understand their website’s metrics, we give them the ability to make proactive improvements without needing a technical understanding of SEO.
SEO Data Analysis
SEO data analysis is when we take a signal aspect of a client’s SEO and analyse the data related to it. This is an intensive review process that allows us to understand the why, how, who, and what of your SEO.
By gaining an in-depth interpretation of your website’s performance, we’re able to develop more effective strategies to help you outrank more competitors and increase your domain authority.
Off-Page search engine optimisation is the polar opposite of on-page optimisation. Rather than focusing on areas that are directly connected to your website, off-page optimisation refers to methods that we use to drive traffic to your site externally of the site itself.
This includes practices like building backlinks and developing a social media presence for your brand.
While this type of SEO isn’t as comprehensive as on-page, it is a vital part of your strategy that can’t be ignored if you want to get to the top of the rankings.
Gullane SEO Content
As well as creating SEO content for our clients, we’re capable of developing content blogs that target audiences specifically in Gullane.
This includes posts that are relative to the areas of Gullane, including local areas and issues that can help your brand connect to your clients on a personal level.
Years ago, the only way for your business to do this would have been through physical newspaper and local advertising. These days, our clients can use our services to achieve greater local results for a fraction of the price through a Gullane-focused SEO blog.
Link Building / Domain Authority
Years ago, there was a practice among SEO agencies to host backlinks to your website through pages that were exclusively for hosting links.
When Google copped on to this practice, they made it a punishable offence that would actively get your website delisted. This made creating backlinks, and as a result, establishing authority significantly more difficult.
As a reputable and practised SEO agency, we have the skills and connections needed to build quality backlinks for your site through legitimate channels, giving you a reputation as a reliable source of information and boosting you as a more professional alternative to your competitors.
SEO Gullane On-Page Search Engine Optimisation Experts
Our team has experience with several websites belonging to businesses in the Gullane area. We’ve become specialised in on-page Gullane search engine optimisation, meaning we offer more tangible results over other agencies that don’t focus on businesses in specific areas.
Our team is dedicated to making sure your Gullane websites are ranking higher than all of your competitors, and we have a track record to prove we can deliver results that matter.
FAQs/Search Questions Answered
What Does SEO Actually Stand for?
SEO stands for search engine optimisation. Search engine optimisation is the name given to the practice of helping your website rank higher on search result pages.
What is SEO? And How Does it Work?
Search engine optimisation refers to the ways in which your website ranks higher for particular searches on engines like Google. It works by taking advantage of Google’s search algorithm through the use of keywords, page formatting, tags, headings, and content strategies.
How Does SEO Work for Businesses?
Before the internet was so prevalent, businesses only really needed to worry about their local marketing strategies. These days, every business has access to a global customer base, and SEO is how you market to those customers. Good SEO guarantees that more people click on your website than your competitors, meaning you’re guaranteed to get more business and make higher profits.
What Part Do Keywords Play in SEO?
Keywords aren’t the only factor that plays a part in your SEO optimisation, but it is arguably the biggest single factor at play. Keyword optimisation is important for SEO because it tells Google what your website and business are all about. If you run a barbershop, you need your website to be listed when someone searches for “barbershops in Gullane.” Keywords are how you do that.
How Do I Fix My Site's Drop in the Google Rankings?
Maintaining SEO, Gullane or otherwise, is a constant uphill battle that requires regular updating and evolution. There are going to be times when you fall behind the competition, and, as a result, your ranking on Google drops.
If this happens to you, try not to worry. As a leading SEO agency in Gullane, we’ve helped countless business owners perform an SEO audit on various aspects of their websites, allowing them to identify what’s going wrong and how to fix it. Get in touch with us, and we can arrange a full consultation so that we can figure out how to get you back into that number one spot.
How Can I Fix a Manual Penalty in Webmaster Tools?
Receiving a manual penalty from Google can result in a sudden and serious drop in your website’s Google performance. Before you can fix it, you need to identify why you’ve been penalised in the first place.
To do that, navigate over to your website on Webmaster Tools. Access the Search Traffic drop-down menu from which you can click on Manual Actions. Here, you can see what actions Google’s spam team has taken against you.
There are a few different manual penalties that you can violate, although all of them are fixable. The most common violation is an abundance of natural backlinks, in which case you need to either contact that sites that are hosting these backlinks or have an SEO Gullane agency, like us, do it on your behalf.
There are other penalties that you might unknowingly have incurred, such as having thin content or keyword stuffing. These are easily fixable compared to removing links, however.
Why Has My Website Disappeared from Google?
There are two main reasons why your website may have disappeared from Google, neither of which have anything to do with your SEO strategy.
The first is that you have received a penalty that has prevented your site from being ranked in the search results. This can be fixed using the method we talked about in the “how to fix a manual penalty in Webmaster Tools” question.
The second is that your website has become the host for a virus. In this case, you’re going to need to scan your site with an antivirus and take any measures that we deem necessary to clean it up and secure it for the future.
There are other potential causes, such as not renewing your hosting services, but that isn’t an uncontrollable problem like the other two possibilities.
Which is the Better Investment, SEO or PPC?
PPC stands for Pay Per Click, and it is a method of digital advertising that allows you to pay money for better search listings as opposed to optimising your SEO.
There are a few different situations in which PPC is an applicable strategy, but the most common method of use is on Google result listings. When you Google for any particular business, the first few results are likely going to contain the word “AD” next to them. These are PPC ads that are ranked higher than SEO optimised pages, but the website owner pays a fee to Google each time that ad is clicked on.
It’s essentially a way of buying more website traffic and can be very valuable if done right.
The effectiveness of your PPC advertising has a lot to do with your conversion rates optimisation and sales funnel. You need the people clicking on your ad to actively bring funds into your business. Otherwise, you’re wasting money on each click.
Overall, SEO is a better investment. It doesn’t require you to pay a fee for each ad click, meaning that a well-put-together technically proficient SEO strategy can do what a PPC advertisement can without the fee involved.
That’s not to say that PPC ads are useless, though, because there is definitely room for them in a lot of different business strategies.
Should I Focus on Local, National, or International Searches?
This is all dependent on the kind of business you’re running. Your SEO Gullane strategy is going to give you a range of options and tools to target each type of audience, but there’s no point in advertising internationally for your restaurant that’s in Gullane.
If your business has a physical location that doesn’t deliver or only delivers locally, then you should be aiming to dominate your local competitors in the SEO category.
If you’re able to deliver your services around the county, or your service is specifically tailored to your geographic region, then you can focus on national search engine optimisation.
However, if you’ve got a business that can deliver a product or service that is in demand regardless of location, such as a blog, then you can aim to rank in international searches.
The more people you try to market to, the higher your potential reward is, but you’re exponentially increasing your competition. The difference in difficulty between ranking for the number one service in Gullane and the entirety of England is night and day, let alone trying to get a global number one spot for a keyword.
Do Landing Pages Benefit SEO?
Technically, no. In reality, however, landing pages are a vital part of your SEO Gullane strategy. While your landing page doesn’t directly impact your search engine optimisation rankings, it’s important to have a well-built one so that you can both track visitor statistics and optimise your conversion rates.
A landing page gives you greater insight into the actions that visitors take on your website, including how long they spend browsing, where they go, or if they immediately close the site. You can then use this information to make the necessary changes so that your customers are doing what you need them to do, namely, either purchasing something from you or signing up to your email list.
What is Image Optimisation?
Image optimisation refers to a series of SEO tactics that you can employ to make any images or pictures on your websites SEO friendly. This mainly involves ensuring the image has things like alt text to make your user experience comprehensive.
Image optimisation also includes the practice of minimising your image file sizes without sacrificing quality. This allows your images and, by extension, your web page’s content to load quicker, which should be a vital area of your overall website design and SEO strategy.
Which is Better HTTP or HTTPS for SEO?
HTTPS is universally better for SEO. Google uses the presence of HTTPS as a ranking signal, meaning it plays a part in how your website ranks regardless of whether or not your site needs an SSL certificate to transmit data.
What is On-Page Optimisation in SEO?
On-page is a search engine optimisation approach that involves everything on your own website. It refers to any actions you take on your site to enhance your SEO, meaning it is inclusive of almost all of your SEO tools and practices.
On-page optimisation includes things like ensuring the content on your web pages is Google-friendly, adding good meta descriptions to your posts, and tagging things correctly.
This directly contrasts the activities that fall under off-page SEO, which includes off-site marketing measures you take to attract visitors to your site. This includes things like social media and influencer marketing deals.
What is the More Important Marketing Priority, SEO, or Social Media?
This really depends on what kind of business you’re running, or more precisely, who your target audience is.
As a rule of thumb, your SEO should take priority over your social media marketing, but that doesn’t mean that you should ignore that area of your business altogether. If you want to maximise your results, then you need a comprehensive plan for both.
With social media, you’re going to be reaching a generally younger audience through the use of alternative strategies. Social media doesn’t revolve around SEO principles so much as it does other digital marketing techniques, meaning it’s relatively incomparable to SEO optimisation.
SEO, on the other hand, is comprehensive as you are targeting Google keyword rankings as opposed to any specific target audience. It’s a broader stroke of your marketing sword that can often yield more potent results than social media.
Which is the Best Tool for Checking a Website's Ranking?
There are a lot of different SEO-related tools out there. Most of them include methods to check your website’s ranking, so what tool is the best for you depends on your budget for said tool.
High-end tools like SEMrush and AHrefs are incredibly comprehensive and are going to give you the most accurate rankings, but there are more affordable options that are dedicated purely to ranking reports out there.
Enterprise SEO - What is it?
Enterprise SEO is an SEO approach that involves a large scale attempt to align your business goals with your marketing and SEO endeavours. The idea of an enterprise SEO approach is that it is going to maximise the impact of your brand on your online marketing field while fortifying your reputation.
It’s one of the best practices for large businesses looking to optimise SEO practices to deliver results that are in line with the scale of the business itself. Our expert SEO team has worked on countless enterprise SEO Gullane projects, so feel free to get in touch if you have any questions about this specific approach to search engine optimisation.
How Do I Write Engaging Meta Descriptions for SEO?
The meta description is the first thing that your potential customers look at after your title. It gives them a better idea of what type of content the web page is about and is typically a key part of attracting visitors to your site. So, needless to say, it’s important to write a good one.
Writing a good meta description is as much of an art as it is a science, but we do have four tips that you can follow to be guaranteed an engaging meta description every single time:
- Reuse your title.
To a certain extent, try to reuse your title in your meta description so that you can reinforce what the post is about. If you’re answering a specific question, consider asking that question in the meta description.
- Include keywords.
Make sure you’re including at least your main keyword in your meta description. If the description contains the exact phrase that your potential client has searched for, the chances of them clicking on your post increases exponentially.
- Include a call to action.
Call to action is one of those critical SEO techniques that are found in every area of your SEO campaign, including the meta description. Call on the visitor to click on your page to find out the answer to their question, and chances are they’re going to do just that.
- Keep it between 150-155 characters.
Your meta description only has a limited amount of space to work with, so aim to get your message across in less than 155 characters.
Does Building Links Help with SEO?
Yes, link building helps dramatically with SEO and is a part of our SEO in Gullane strategies. Link building involves generating backlinks for your website, which is to say, getting other web pages to feature links to yours.
This link building tells Google that your website is reputable and trustworthy enough to be used as a citation which helps with your search result rankings dramatically.
How Long Do SEO Practices Take to Work?
It generally takes your SEO Gullane strategy four to six months before it starts generating results. From that point, your website and business should see a snowball effect that results in continuous growth as a result of your SEO practices.
How Can I Become an SEO Professional?
SEO in Gullane, as well as the wider world, is treated as a science. There are algorithms, rules, and conventions that you need to observe in all the SEO tactics you carry out. As a result, becoming an SEO professional requires a certain level of SEO education.
There are plenty of online courses that can teach you various aspects of SEO, but no single one is enough to generate experts. You need to keep up to date with current practices and make sure you’re constantly learning. Once you have that knowledge under your belt, you can start working with Gullane SEO agencies or freelance as an SEO professional.
What is the Best Number of Keywords to Use Per Page?
Two or three keywords are all you need to optimise any content on your website. Going over that limit crowds your pages and pushes you into keyword stuffing territory.
What number of each of those three keywords you use in the text, however, is a much more subjective story. The amount you should be using is determined by the word count of the piece of text you or your content writers are optimising, so there’s no one size fits all answer.
What Are the Best Tips for On-Page SEO?
On-page SEO makes up the majority of your SEO Gullane strategy and is arguably the most important area of your website to optimise.
On-page optimisation is how you generate organic traffic and directly influence your authority and search engine rankings. However, there’s a lot that goes into your on-page optimisation, hence the presence of professionals like our SEO team.
That being said, some general tips for better on-page optimisation is to make sure your content is optimised correctly. Whether you’re running a blog for personal use or content marketing, you need to be using the right number of keywords, as well as the right keywords in the first place.
To that end, make sure you (or your content writers) are doing the right kind of keyword research. Our SEO experts and content writers can take care of this for you, but if you want to handle business yourself, you’re going to need to use SEO tools to make sure you’re picking keywords that have low competition and high search volumes.
Aside from that trip, just make sure your HTML is optimised and that your title and meta description are following all the necessary SEO rules.
How Do I Increase Traffic to My Website?
There are several different types of Google website traffic. For your purposes, you should focus on organic traffic. This is one of the most important and results-yielding types of website traffic while also being the simplest to achieve. Our SEO team of professionals can help optimise your website for other types of traffic should you need our search engine optimisation services.
Organic traffic refers to visitors that find your site naturally through Google. It is directly influenced by your place in Google search results. So, the best way to increase traffic to your website is to rank higher in those search results. The easiest way to do that is to optimise your website’s SEO.
How Do I Improve the Speed of My Website?
Website load speed is one of the lesser thought-about parts of your business, and yet it’s arguably the most important.
The difference between winning a customer and losing one can be an extra second on your load time, at which point visitors start clicking off your website. People are impatient on the internet, so your websites need to account for that.
How is Google Analytics Linked with SEO?
Google Analytics doesn’t affect the results of your SEO campaigns. Instead, it’s a free tool that you use to monitor said campaigns. We recommend Google analytics to all of our SEO Gullane clients that are looking for advice rather than us to manage their SEO campaigns.
Using Analytics lets, you see what your visitors are doing, as well as how your keywords are performing. It’s a vital tool in every SEO content marketing business’s toolbox.
Is W3C Validation Important in SEO?
Yes, it is. W3C validation helps you to identify and fix any errors you might have in your website’s code. These errors can completely cripple your SEO plans before you’ve even started. W3C validation helps you to avoid these errors and keep your website running well while ranking highly in those Google search results.
Does Social Media Affect SEO?
Not really. Social media and SEO are two sides of the same content marketing coin. Both are methods that SEO experts use to help you outrank your opposition, including us when we work with our SEO Gullane clients.
Social media is another channel through which you can solidify your brand identity as well as generate more traffic to your website. It doesn’t affect your on-page optimisation, but it is a part of your off-page optimisation.
Can Adwords Help with SEO?
Technically, no. Google Adwords is the portal through which businesses create PPC advertisement campaigns. PPC is disconnected from your SEO, so running paid ads is not going to affect your organic SEO. At least, not directly.
Is There a Favorite SEO Technique You Use?
Not particularly. While each member of our marketing services team has their own tricks of the trade that they are fond of, there is no one single favourite of the entire agency.
That being said, one particular technique that we all agree is incredibly useful is balancing out the ratio of searches to competition on all of your keywords. By coming up with your own parameters for these two figures, your keyword research is going to become a whole lot easier.
How Do I Create an SEO Friendly URL?
If you want to make your URLs SEO friendly, you need to keep them short and keyword-rich. Only use subdomains if necessary, and make sure you’re using HTTPS rather than HTTP.
What is Google's Mobile-First Index, and How Does This Effect SEO?
Google’s mobile-first index refers to how Google uses the mobile version of your web pages in its indexing and ranking. In other words, it’s incredibly important that your search engine optimisation and website are designed to work on mobile devices. It needs to be dynamic so that the formatting of the page fits the dimensions of any screen it’s being displayed on.
This affects your SEO in Gullane in one big way, and that’s by making mobile-friendly content necessary. If your website isn’t designed for mobile users, all the SEO in the world isn’t going to help your search results ranking.
What is the Difference Between SEO and PPC?
Every Gullane SEO agency, as well as any SEO agencies internationally, should be using both SEO as well as PPC as a part of your website’s SEO campaign. There isn’t a single marketing manager from any marketing agency that wouldn’t recommend a combination of both for your business.
That being said, if you have to pick one, make it SEO. The biggest difference between the two is that SEO is how you optimise your content to rank in the search results naturally, whereas PPC is when you pay to have your website at the top of those results.
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